Clear to Lead Marketing

Website and Sales Funnel Copywriting for Service Providers:

Clarify your website message and start getting more calls and appointments using StoryBrand.

Stop losing business with the wrong message.
Start getting more leads and customers in as little as a week with the StoryBrand Messaging Framework + Funnel Strategy.

Get a brand story that engages more customers.

Watch your message convert visitors into leads.

Become the guide who makes your customer the hero.

As a service provider, StoryBrand can transform your business, but you might be struggling to get it right:

  • You’ve read the book, heard the podcasts, or taken the online course, but you wonder if your Brandscript is where it should be.
  • You’re too busy working in your business to build out your sales funnel and wireframed website.
  • You’ve tried writing your website and marketing messages, but copywriting isn’t your strength and, ironically, you’re too close to your business to get it right.

StoryBrand works...and it will work for you.
Let's get it right and start engaging more customers with a captivating brand message.

''If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing a potential customer will hear is noise.''

Donald Miller, Building a StoryBrand

Engage more Customers and Make more Money with the StoryBrand Messaging Framework & Marketing Plan

StoryBrand has worked for businesses in every industry, from real estate, to law practices, to e-commerce brands, and everything in between. Businesses that clarify their message and implement a sales funnel succeed. We’ll work together to apply StoryBrand to your business so that you get the highest return on your marketing investment.

Clarify Your Brand Message.

Get a Wireframed Website

Get an Irresistible Lead Magnet

Get a Sales Email Sequence

Get a Nurture Email Sequence

Start growing your business with a clear message and proven sales funnel.

Getting your StoryBrand Messaging and Marketing in place is easy:

1. Schedule a call

We’ll spend a few minutes discussing your business and marketing goals, and how StoryBrand will apply to you.

2. Clarify your message

I'll work with you implement StoryBrand to create your brand message and sales funnel.

3. Engage more customers

Expect your new brand message to attract more leads, more often, wherever you talk about your business.

You know your business so well - making StoryBrand work like it should can be hard.

You may have expert knowledge of your business and of how amazing your offer is, but most customers only interact with you for small windows of their lives – when they need what you offer. Speaking their language and inviting them into a hero-story can be a challenge. I’ve helped businesses from all different industries get StoryBrand right.

“With our “old” website, we had only one lead in the past 4 months. After transforming our website and creating a simple marketing plan with Brian, we had 2 high-quality leads the FIRST DAY after launch.”

Shaun Curry
CEO, Trueway IT & VoIP

Brian has been an absolutely GOLDEN find. He’s written the copy for my brand, website, lead generator, email follow-up sequences and a warm-up email sequence - capturing my content and personality perfectly. Not only is his process clear and easy, the outcomes I’m super pleased with. I would THOROUGHLY recommend Brian to anyone who wants to get great copy and be confident about their brand and brand message!

Jasmine Platt
Founder, Real Estate Leaders

Brian truly has a gift with words (not my strong suit!). He helped me with all the wording on my website and made it flow so smoothly. My business has never been busier!

Elizabeth Mize
EM Events

“Not one copywriter dared to take on our project. Brian did and he wasn’t only able to create a clear copy but exceeded all of the expectations! It’s clear that he understands the Storybrand framework very well and can apply it expertly while helping you every step of the way. In doing so, you get the best results with your copy. Work with Brian if you want your business to move forward and communicate your product or service in a Storybrand-approved way. Can’t wait to work with Brian again!”

M. Sujik
Yarrow House Publishing

StoryBrand: Get noticed in a noisy world.

You have an amazing service to provide and I can guarantee you there are people desperately wanting to find you so you can help them. The problem is they don’t know you exist right now and they likely see so many websites, sales pages, social media ads, videos, etc. that their brain is telling them to ignore anything that looks like marketing.

How can you show up and avoid the same fate? How can you make someone see that you are exactly who they have been searching for?

StoryBrand transforms your brand message so it gets noticed and, in turn,  instantly places you in another category in your ideal customer’s mind. It does this by utilizing a simple 7-part messaging framework based on, you guessed it, story

You see, when your potential customers are constantly shouted at to buy, they’ve all trained themselves to ignore most marketing messages. 

But when they are invited into a story – better yet, a story in which they are the hero, then they’ll not only pay attention, but they’ll want to follow the guide who invites them into that story so they can finally get what they want most.

We all love story. 

And everyone wants to be the hero of their story.

As a business, you simply need to be the guide who helps the customer be the hero of their story and win in the end.

You do that by providing the service that solves the problem that’s in their way and helps them succeed.

When your brand story is all about helping your customer become who they most want to be, you’ll have no trouble attracting people to your business – and selling becomes almost automatic. They will WANT to buy from you.

With StoryBrand, creating the clarity and the predictable buying path your customers need is easy. When you apply StoryBrand to your business, you’ll attract more customers, sell more services, and make more money. 

Best of all, you’ll have the confidence you need to talk about your business in virtually any setting, online or offline, knowing it’ll make you the go-to choice no matter your industry. 

Ready to see how Storybrand will transform your business?

"Where can StoryBrand Messaging be used to transform my business?"

When you apply the StoryBrand Messaging Framework, it will increase clicks, conversions, leads, and sales. Here’s where you can apply it:

Most businesses talk about themselves instead of the people they serve – a message customers ignore. StoryBrand clarifies your brand message and puts it into language that attracts people to your brand in any setting.

Most websites function as expensive “business cards”, but don’t actually bring in new leads and customers consistently. The StoryBrand messaging framework makes your website your best salesperson. 

Most lead magnets get ignored and forgotten…without actually attracting leads. When you apply StoryBrand messaging, your lead magnets become irresistible, bringing in more leads without you spending more on promotion. 

Most emails don’t get opened or read, and they certainly don’t compel people to buy. StoryBrand makes your emails interesting and powerfully effective as a selling tool for your business. 

Most advertising is a huge waste of money for business owners because they simply don’t have the right message. StoryBrand makes your advertising exponentially more effective, increasing your ROI almost immediately.

Most businesses don’t use even a simple marketing funnel to convert leads into customers. StoryBrand gives you a simple marketing funnel framework and it makes any existing marketing funnel much more effective. You’ll convert more leads and get better qualified customers.

Brochures, business cards, flyers, and mailers just get thrown away…unless they grab people’s attention right away. StoryBrand can be applied to make any marketing message clear and compelling, getting more eyes on your offers.

How do you motivate a team? How to you get your employees to show up excited to work for you? How do you make everyone a brand ambassador? Give them a clear message backed by a clear vision. StoryBrand will give you that. 

Most business leaders struggle to communicate clearly whenever they meet new people, network, or speak in front of others – even their own team. StoryBrand gives you the right words to confidently talk about what you do so that people pay attention, remember, and want to know more. 

The magic behind the marketing:
The 7-Part StoryBrand Messaging Framework:

StoryBrand Messaging is so powerfully effective because it is built around the single most influential communication element: story.

We are naturally wired to live within a story. Your customers are in their own story, and your job is not to be the hero, but simply to help them be the hero of their story, to help them overcome the problem keeping them from getting what they want.

There are 7 elements to any good story. Here’s a refresher:

(1)A Character

Who do you help? Who calls you? Can you define your customer?

(2) has a Problem

What problem does your customer have that you solve for them?

(3) and meets a Guide

Can you show empathy and proof that you’ve helped others with the same problem?

(4) who gives them a Plan

Can you explain in simple steps how someone can work with you to get what they want?

(5) and calls them to Action

What is the most simple and direct thing someone must do in order to business with you?

(6) that results in Success

What does success look like for your customer? How does their life get better?

(7) and avoids Failure.

What is at stake if someone doesn’t buy from you and continues to suffer from their problem? 

Ready to apply StoryBrand to your business?

I’m a Storybrand Certified Guide.
Here’s what that means:

I’m Brian Sherman, founder of Clear to Lead and Storybrand Certified Guide.

Storybrand is a marketing framework that allows you to clarify your message using the power of story. I know using “story” seems almost too simple as a transformational marketing tool, but we all live in our own stories, and we want to be the hero. Your customers need a guide, and you need to tell them the story in which they end up the hero. However, talking about what you do so that customers know that is actually one of the hardest – and most important – things for most business owners.

With a clear, story-based message you can get better websites, emails, sales letters, and full marketing funnels that actually work. A clear message and captivating brand story will prevent you from wasting thousands of dollars on marketing that looks fancy, but is just noisy.

As a Certified Guide, I know the Storybrand framework intimately and I know how to apply it to your business to not just help you grow, but to make you the leader.

Get the Right StoryBrand Option to Grow Your Business.

Which path best describes what your business needs most?

StoryBrand Message Foundations Package

Spend a day with Brian and get all the words you need to talk about what you do and attract more business.

✓ A Clear Brand Story
✓ Compelling Elevator Pitch
✓ Brand Messaging Master Guide

✓ StoryBrand Marketing Plan

Starting at $1500

Websites, Copywriting & Basic Lead Generation

Get all your messaging + turn your website into a lead-attracting machine.

✓ A Clear Brand Story
✓ Compelling Elevator Pitch
✓ Brand Messaging Master Guide
✓ StoryBrand Marketing Plan
 Home Page Wireframe
✓ Interior Web Page Copy
 Lead Generating PDF
✓ StoryBrand Website Build
(if you don’t have website yet.)

Starting at $3500

The StoryBrand Sales Funnel Package

Supercharge your marketing with a simple, automated system that engages and converts guests into leads.

✓ A Clear Brand Story
✓ Compelling Elevator Pitch
✓ Brand Messaging Master Guide
✓ StoryBrand Marketing Plan
✓ Home Page Wireframe
✓ Lead Generating PDF 
✓ StoryBrand Website Build
Lead Generator Landing Page
Email Sales Sequence (6 Emails)
 Nurture Email Sequence (12-52 Emails)

Starting at $6500

Get the 6-Page Summary of Donald Miller's Bestselling Book Building a StoryBrand

Like most business owners, your’e busy. Get all the best concepts, ideas, and actionable steps from Building a StoryBrand in just 6 pages.

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